New Perfumes Archives

Announced early on, but confirmed only recently at Esxence 2010 in Milan, a new fragrance by Lorenzo Villoresi called Iperborea (Hyperborea) will be launched in September this year. The Florentine master-perfumer is a recipient of the François Coty prize, now...

©Glenn BrownCanadian entrepreneur and author Barb Stegemann has decided to empower Afghanistan women by encouraging the cultivation of floral crops to replace the poppy crops destined to the opium drug trade. It's not always easy as past experiences show. Her...

After the launch in 2008 of her debut fragrance Fancy, followed in 2009 by Fancy Love, Jessica Simpson is now turning to a more mysterious and romantic feel with the new upcoming Fancy Nights. The perfume to launch this summer...

Calvin Klein is turning once more to the charisma of beautiful celebrities after Kate Moss (Obsession), Scarlet Johansson (Eternity Moment) and Eva Mendes (Secret Obsession) to help them launch their next perfume to debut in the fall of 2010...         Diane...

Last winter 2009, the perfume brand Mila Schön launched a range of 5 fragrances meant to retrace each of the decades that marked the career in fashion of the Italian designer (ca.1916 -2008). The Time Collection includes '60,'70,'80,'90 and '00...

Last fall, a perfume cultural project was born inspired by a tragic love story set in Renaissance Italy, Perle di Bianca (Bianca's pearls). The fragrance aims to capture the personality and destiny of Bianca Cappello (1542-1587), a patrician Venitian woman...

If you are starting to looking forward to wearing lemon-y scents, there is a new fragrance in the family. Acqua di Parma, the brand deservedly famous for its Colonia, released a new perfume in their Blu Mediterraneo line called Bergamotto...

Italian couturier Gianluca Bulega's new perfume is called Amada Mio. It is said to be inspired by the myth of Gilda and the typical elegant and refined atmosphere of the 1940s era. The scent follows the launch in 2009 of...

Thierry Mugler Parfums whose inventiveness and creativity have ensured a steady stream of out-of-the-ordinary fragrances since Angel in 1992, is preparing to release a new perfume from June meant to break the mold once again. Called Womanity (humanity + city...

After an initial report in 2008 about her upcoming fragrance and a teaser given to an Italian magazine last month, Mary J. Blige is telling it all to WWD this morning: how her fragrance came about, what it represents for...

Toulouse-based perfume house Berdoues best known for their violet fragrance (also here) have launched a new collection of fragrances titled Les Contes Bucoliques (Bucolic Tales.) The range comprises Rose, Jasmin and muguet perfumes called Clair de Rose (Roselight), Brume de...

Captivating is the latest fragrance by Ghost, a perfume brand which is popular in the UK and less well-known elsewhere but is accessible at discount stores abroad and from British online sites. "The new fragrance GHOST Captivating perfectly encapsulates modern...

Italian luxury shoemaker Salvatore Ferragamo will have a global launch in September 2010 of a new women's perfume titled Attimo (Moment). Details about the composition are still kept under wraps although it was already introduced to a professional audience at...

Lingerie label Victoria's Secret have introduced a new limited-edition scent called Heavenly Flowers which was launched today 24 April 2010 at Victoria's Secret Soho in New York City (see party pictures here.) The Eau de Toilette is explicitly said to...