New Perfumes Archives

Aren't you excited about the forthcoming 2008 Olympic Games next month starting from August 8th? I know I can't wait to practice armchair-sports! 16 000 athletes are expected in the Olympic village, the competitive tension is mounting and meanwhile Beijing...

A sneak peek at the advertising for Unscripted in the background. All Photos © Kamboutis/WireimageFollowing an earlier announcement in March, Avon unveiled their new celebrity perfume inspired by actor Patrick Dempsey at a launch party hosted by the company's Chairman...

From jeweler Boucheron comes a new fragrance to celebrate the 150th anniversary of their founding as well as the 20th anniversary of their first fragrance, Boucheron (1988). The new perfume is simply called B, and despite its luxury-fragrance positioning...

Fashion designer Vera Wang, especially well-known for her bridal collections and innocent-to- ingénue perfumes wants to make a broader and, what seems to be a more mature statement, with her new perfume dubbed Look. After the Vera Wang and Princess...

Tattoo guru Ed Hardy will introduce a sequel to their debut duo of fragrances for men and women in December 2008 called Love and Luck. It is a follow-up to their unexpected success at convincing younger consumers that they are...

Here is the ad for the new duo of men and women fragrances by Bijan called V.I.P., from Beauty Fashion, June 2008.The ad concept: playing the celebs card without hiring any. Suggestion to the consumer: just pretend you are one,...

New-York-based niche perfumery Bond No. 9 will launch a new creation in the biographical Andy-Warhol series next month with Lexington Avenue, named after one of his early lodgings located at 242 Lexington Avenue in Manhattan's Murray Hill neighborhood.Bond No. 9...

Jessica Simpson Fancy advert © Jessica Simpson Fancy™As announced earlier in April, Actress and singer Jessica Simpson will launch her debut signature fragrance called Fancy in August 2008. It was created by perfumer Alexis Dadier of Mane Paris and developed...

Kapsule advert, photographed by Karl Lagerfeld himself.Fashion designer Karl Lagerfeld signs his first collaboration with Coty by launching a trio of perfumes titled Kapsule inspired by the fashion concept of the "capsule wardrobe" whereby all items have been carefully selected...

Armani have added a third opus to their niche sub-collection titled Eaux Armani Privé deriving inspiration from historical gardens from around the world, a concept very close to that of the famous Hermès garden series: after Vétiver Babylone and Rose...

Marc Jacobs has released two new splashes for the summer this time inspired by two perfume notes that are already part of their repertoire, Fig and Gardenia. If Marc Jacobs is not known for doing gardenia perfumes for women, I...

In September 2008 Yves Rocher will add a new fragrance to their higher-end collection Secret d'Essences focused on bringing out classical materials of perfumery by using better-quality ingredients. After Voile d'Ambre, Rose Absolue, Iris Noir, September will see the launch...

Isabel Derroisné, a mail beauty and perfume brand exclusive to France, Monaco, and Corsica has a new, iris perfume out called Ame Toscane Reflet d'Iris (Tuscan Soul, Iris Reflection). It is categorized as a fruity floriental and described as a...