The fashion house of Carven which gave in the past the legendary perfume names of Ma Griffe (1946) and Vétiver (1957) will resurrect an authentic version of the classic 1950s men's Vétiver based on the original formula which is now...
Azzaro will release a new twist on its best-selling classic cologne Azzaro for Men (1978) called Azzaro Elixir for Men. The new version is said to keep the fresh fougère/fern accord but to have supplemented it with warm oriental notes...
Donna Karan will launch a new, "enhanced" luxurious edition of the American classic, Cashmere Mist. The perfume was created 15 years ago by popular demand and is directly inspired by the scent of Donna Karan's bath and body line at...
Bath & Body Works are extremely prolific and they are right to be so because the whole idea behind their lines is to play with scents and products without thinking too hard about your finances. From the brand come two...
After Shock comes Cosmo, another perfume by Italian cosmetics brand Rubino Cosmetics whose star ingredient is precious ruby dust. Cosmo is said to be inspired by Cuba. I cannot resist the temptation of drawing a parallel with Guerlain Homme inspired...
The new perfume ad for L'Eau Ambrée This fall, Prada will add a new feminine amber fragrance to its library of ambery scents which started with Prada in 2004. L'Eau Ambrée (lit. Ambery Water) is the new one to...
To celebrate the 25th anniversary of Parfums Ted Lapidus, the brand is launching a men's fragrance called BlackSoul dedicated to the "neo-dandy who cultivates elegance and sophistication in the minutest details." The scent is further described as an "olfactory ambush",...
California-based perfume label Opus Oils is releasing a new collection of perfumes called Afraid of the Dark on the occasion of Vampire-Con "the world's first convention devoted to vam-pop culture." The limited-edition collection includes Vamp, Ode de Vampyre, Lady Death,...
Singer Christina Aguilera will release a new flanker to her 2007 eponymous perfume called By Night. Last year she introduced another fragrance titled Inspire. Christina Aguilera By Night is said to be inspired by the color red. The singer explained...
Nanette Lepore will launch a new, more "grown-up" fragrance in September called Nanette which is meant to be the signature perfume of the brand. It was developed by Elizabeth Arden and created by perfumer Anne Flipo of IFF. The composition...
Perfumer Francis Kurkdjian, the creator of MaDame, Le Mâle, Fleur du Mâle, Rose Barbare and numerous other fragrances for the wider market announced at the end of last year that he was going to open his own perfume house. He...
Guerlain will follow up on their masculine launch from last year, Homme, with Homme Intense on September 1, 2009. While the original fragrance is an eau de toilette, the new one is an intensified version at an eau de parfum...
Swedish brand Byredo has launched a new perfume called Blanche (White). It is their 8th fragrance to date. Here the color white is approached as epitomizing the essence of a person who remains unnamed. The perfume is dedicated to her,...
Swiss cosmetics brand La Prairie which has developed a successful perfume line with Silver Rain has decided to launch a new collection inspired by the concept of life seen as a precious tapestry. The new trio is called Silver, Gold...
Fashion label Bebe founded by Manny Mashouf will launch its third fragrance called Bebe Eau de Parfum on August 20, 2009 in the US market following To Be (1996) and Bebe Perfume (2001). A greater advertising effort will be carried...