New Perfumes Archives

Last year, a new perfume brand was established in Marrakech called Les Sens de Marrakech. They work in collaboration with perfumers from Grasse but specify that their scents are made in the Moroccan city.Their aim is to capture emotions and...

Valentine's Day is right around the corner, so it's time to look at your perfume options. Last year, the brand specialized in sexy, Booty Parlor, introduced a perfume oil laced with pheromones. Just so that you don't miss this little...

Don't you love pink fragrances? There is something about pink. It's lighthearted, carefree, coquettish and oh-so girly. Victoria's Secret is using their sense of lingerie color to launch another one of their cute boudoir perfumes, complete with a retro atomizer....

"L'amour fou" is acting against reason and common sense for love, in an extreme and dangerous fashion. It's also the name Emanuel Ungaro have chosen for their next women's perfume, L'Amour Fou. The woody floriental perfume was composed by nose...

Axe is now de facto tapping into the more aspirational and prestige market by turning their attention to women's tastes with a new duo of scents called Axe Anarchy for men and women. Feminine fragrances are usually priced at a...

Escada have launched their summer edition for 2012, a trio of limited-edition scents. They are called Sexy Graffiti, Rock'in Rio and Island Kiss.Sexy Graffiti is making a stop this time in New York City. Last year, the estival edition was...

French lingerie brand Fifi Chachnil, with their flair for recreated retro, vintage finds and a love of the 20th mid-century pinup universe, are relaunching their eponymous fragrance created in 2004 by perfumer Jean Guichard of Givaudan. Only the eau de...

Domenico Dolce and Stefano Gabbana will expand their The One franchise with the introduction of a new men's perfume dedicated to the practice of sports. It is their first sports cologne. It is no coincidence that 2012 is the year...

Italian fashion designer Renato Balestra launched a new perfume for women called Essenza Divina which is inspired by the Orient and destined to the Orient.It will be exclusively distributed via Beauty Bay, a chain of stores mapping out the Middle...

Diptyque is inaugurating a new collection called Eaux Florales, the parallel library to the Eaux Hespéridées, with the launch of a limited-edition scented candle called Rosa Mundi in January 2012. This will be followed by an Eau de Toilette, Eau...

Orange and spices are one of the great traditional combinations of scents smelled during the Holidays in tea, pomander or cooking forms. If oranges are summery, they are also wintry (see L'Occitane Ruban d'Orange and Creed Orange Spice.) By mixing...

Jo Malone of the Estée Lauder Cos, will launch a new trio of limited-edition perfumes from March 2012 called the London Blooms Collection. It comprises three fragrances, all inspired by the beauty of botanical drawings and the love the British...

French spa and beauty brand La Sultane de Saba, dedicated to recreating the pleasures of the hammam at home and at their spa locations, have launched their first perfume called Ambre, Musc et Santal. The descriptive name is not so...

Kenzo see the addition of a new fragrance to their collection entitled "Eaux de Fleurs" devoted to capturing and interpreting the scents of finespun Japanese tree blossoms. Eau de Fleur de Camélia . Camellia comes after Eau de Fleur de...

Diptyque have launched the new concept for them of a capsule collection dedicated to authorial perfumery, called Les Invités du Trente-Quatre (The Guests at No. 34), a reference to the address of their flagship store on Boulevard Saint Germain in...