New Perfumes Archives

Jewelry and perfume house Cartier have introduced a new concentration for Baiser Volé (Stolen Kiss), now available in Extrait de Parfum, the highest concentration in fine perfumery. The scent is described as a "parfum with an amazing sillage".Available in 30...

Mass-marketeer Yves Rocher will capitalize on the popularity of the scent of suntan oil this summer with a new Eau de Toilette called Monoï Eau des Vahinés.Perfumer Nathalie Gracia-Cetto of Givaudan created the fragrance around the essence of Ylang Ylang...

Hugo Boss will launch a new feminine perfume from August 2012 called Boss Nuit pour Femme (Boss Night for Women) with actress Gwyneth Paltrow as its face.The scent captures "the elegance and sensuality of the little black dress", a source...

Maison Martin Margiela will launch their third perfume to date after Untitled and Untitled L'Eau called Replica.The fragrance inaugurates a new concept for the perfume house described in the following terms "Reproduction of familiar scents and moments of varying locations...

Dior launched their latest addition to their cruise collection called Escale à Parati (Port of Call in Paraty). This is the fourth stop in the journey after Escale à Portofino (2008), Escale à Pondichéry (2009), and Escale aux Marquises (2010)....

Lancôme, a brand owned by the L'Oréal group, will launch a new feminine fragrance from September 2012 called La Vie est Belle (Life is Beautiful). The face of the fragrance is actress Julia Roberts, their mascara ambassadress.The launch recalls the...

While the oud trend is alive and well, with it seems, few surprises in store as the vogue for agarwood expands and becomes more and more mainstream, a note of oud has appeared where you did not expect it, in...

Black Eyed Peas singer Fergie has launched her third fragrance in partnership with Avon after Outspoken and Outspoken Intense. It's called Viva by Fergie. The perfume is all about empowerment and playing with the masculine and feminine boundaries in a...

Aromachology, co-founded by Kirsten Menkes and Ashlee Firsten, is a perfume brand whose mission statement is defined as "...the interrelationship between psychology and scent and the affect it has on behaviour. Meant to reconnect consumers and revolutionize the artistic and...

ID Parfums have introduced a new women's perfume following up on the recent Jardin de Madagascar. It is called Tentation de Violettes (Violet Temptation), an allusion to the temptation the perfume exercises not just on those you seduce but on...

Yves Saint Laurent have launched a new flanker to Parisienne (2009) called Parisienne L'Eau. The copy reinvigorates the myth of the Parisian woman with this new splash of water."The portrait of an incredibly free womanFree to think and to take...

Designer Stella McCartney has introduced a new summery edition of her rose perfume Stella called Stella Summer Rose."Morning in a garden of roses. A cool breeze vibrating with the scent of just-opened flowers..."......

British lingerie brand Agent Provocateur have released a new companion scent to the original Maîtresse called Maîtresse Eau Provocateur, which in principle means something like "Mistress, Eau Provocative" but which is mainly a replay of the brand names Maîtresse and...

In lieu of the traditional sight of the annual Givenchy Harvest collection, what could be spied on the perfumery shelves this morning were new, dark-looking Givenchy Parfums. The brand have created a collection of perfumes which wishes to pay homage...

Giorgio Beverly Hills have launched a lighter version of the 1980s cult fragrance Giorgio called Eau de Giorgio. Renowned for its assertive tuberosey sillage and sunny disposition, it now has been created to feel more sparkling while retaining its rich...