New Perfumes Archives

Jay Z, rapper, singer, husband of Beyoncé and dad to Blue Ivy, has launched his first cologne under his own signature name working together with Parlux. Previously, he had done fragrances under one of his companies' labels, apparel brand Rocawear,...

British clothing retailer Reiss whose fashion motto is "directionality" have launched a debut feminine fragrance called Grey Flower inspired by the subtle shade of grey one can discern on the petals of Hydrangeas amidst all the rest of the more vivid...

Moschino have launched a new women's fragrance in the Cheap & Chic series called Chic Petals. The feminine persona which serves as inspiration for the collection is Popeye's fiancée, Olive, whose silhouette is captured in the stylized shape of the bottle....

French fragrance house Guerlain have released a new limited-edition version of one of their most enduring classics, Shalimar (1925), called Shalimar Ode à la Vanille sur la Route du Mexique. The house wanted to offer a more sublime and surprising vanilla to...

Indie perfume brand A Lab on Fire founded by Carlos Kusubayashi have released a new opus entitled Almost Transparent Blue, a title seemingly borrowed from the eponymous Japanese novel by Ryū Murakami although no explicit mention is made of a...

Alongside the re-launch of five formulations from the 1990s under his own label, and new introduction Y-3 Black Label for Adidas, designer Yohji Yamamoto released a new fragrance entitled Yohji Senses. The perfume is signed by perfumer Olivier Pescheux of Givaudan.In this decade, the latest Yohji Yamamoto smells...

The line debuts with six compositions by six perfumers stating their mission as being, "A wonderful promise of humilty, lightness and humanity: beautiful confidential perfumery is now accessible to all." Antoine Lie composed Vague de Folie Verte EDP, a green,...

In 2012, new American indie label East West Bottlers released a women's fragrance called Speakeasy, a Lady's Perfume. It was designed as a feminine twist on their debut scent Moonshine, a Gentleman's Cologne featuring a common note of gin......

In 2011, East West Bottlers, a new indie fragrance compagny based in Austin, Texas launched a debut men's perfume called Monshine, a Gentleman's Cologne. The house, co-founded by three friends, Colin Heck Newberry, Charles Woodson Holderness, and Jr., Matthew Rodney...

British makeup brand Illamasqua have launched a new perfume baptized Freak Scarab. It is their second release following up on Freak (2011) introducing a new composition whose only common olfactory signature with the former are the presence of a thick...

Avon have launched a limited-edition collection of 3 beloved fragrances for the Holidays in star-shaped decanter bottles for an added touch of X-mas-cheer style. Soft Musk, Treselle and Mesmerize for Her have been designed to be perfume stocking stuffers......

Michael Jordan launched his first feminine fragrance to date since 1997. It is called  Lady Flight, the counterpart to Flight (2011). The limited-edition is part of a charity initiative to reverse $1 out of each sale at a Perfumania store in...