New Perfumes Archives

Avon will launch a new celebrity fragrance for women in April 2009 called Spotlight (because nowadays everyone wants to be in the spotlight as Andy Warhol predicted, but without the "want-to" part which is very internet, very 21st century). Its...

In the 21st century what will probably take place more and more and has already started to concretize is the olfactory design of public and private spaces. The movement has to do with the realization that scents are not just...

Bain de Nuit (Night Bath) is a French women's fashion brand specializing in glitzy evening wear (long and short, including pant suits) as well as more recently, wedding gowns. The dream of Chantal Temam its founder who created the label...

Masik Collegiate Fragrances founded by the Masich family in 2007 and headed by president and CEO Katie Masich who is visibly passionate about her brainchild is a company specializing in perfumes inspired by colleges and universities. From the descriptions, the...

Described by Le Labo co-founder Fabrice Penot as a "...white ball of musk with a black, dirty center that would be the symbol of the city (L.A.)" the new Musc 25, the latest city-exclusive by the brand has finally been...

Léonard has introduced a new men's cologne called Léonard Homme. Lately, and since the successes of Dior Homme (2005) and Yves Saint Laurent L'Homme (2006), "homme" has become the best name in town for a men's scent.See also Guerlain HommeIt's...

When I read that Alberto Morillas had said about the new Bulgari Omnia Green Jade, "I thought of its colours, green with white shadows, of the energy of this millenary gemstone, symbol of the good, the beautiful and the precious,"I...

Following the launch in 2007 of a modern Vivara reinterpreting the original Vivara of 1965 and after a collector Vivara Silver Edition this fall of 2008 (shown below) that simply means to bring pleasure to perfumistas who appreciate perfume as...

While organic perfumery is seen as riding the wave of the future, at the very least in terms of consumers' increasing demand, it arguably still remains both a relatively unknown and under-developed area of fragrance creation.  Kibio, a beauty and...

L'Etre Aimé HommeNiche perfumery Divine hailing from Brittany founded by Yvon Mouchel in 1986 has just released the seventh chapter in its story, a feminine and masculine duo or rather a "double composition" named L'Être Aimé Femme and L' Être...

Christina Aguilera is as it turns out a veteran perfume developer only press releases and articles usually are careful not to mention this somewhat attention-diverting fact. It might also not be the best of publicities to point out that a...

Why anyone should consider trying the new Emeshel Nubia collection is pretty obvious to me: the out-of-control, involuntarily funny ad copy holds a lot of promise for added comic fodder in the future when the scents will be smelled and...

Good thing I kept reading on this morning's article in WWD because usually what I will do when I see two words like Nautica and Oceans next to each other is that my eyes will glaze over due to the...

Penhaligon's have re-issued two fragrances initially introduced as limited-editions for Valentine's Day, LP No.9 for men and LP No. 9 for women. They are named after the song originally performed by The Clovers, Love Potion No. 9 written in 1959...