New Perfumes Archives

  Hanae Mori have introduced their last installment in the Eau de Collection series which debuted in 2010 following the economical concept of "sustainable" scents relying on the energy of sun and wind to be produced. The new fragrance...

  Donna Karan have introduced a limited edition perfume called Cashmere Mist Gold Essence, a flanker to the modern American classic Cashmere Mist (1994). The brand said they wanted to capture the olfactory form of the "mesmerizing halo of...

  Bath & Body Works have launched a new fragrance called Beautiful Day. It's about the celebration of the simple pleasure of experiencing a spring day, it "makes you feel like you're having the perfect spring day, full of carefree,...

Cultivating her bad girl image, singer Rihanna will launch her fourth perfume to date called Rogue from September 2013. The tag line is "Push boundaries. Be bold. Go ROGUE."  It follows her debut scent in 2011, Reb'l Fleur, succeeded by Rebelle and...

British toiletry and fragrance house Crabtree & Evelyn will launch a new limited-edition perfume collection entitled Night Garden from August 2013 comprising four compositions called Ottoman Rose, Kashmir Musk, Assam Oudh and Persian Thé. They are explicitly inspired by the Middle...

Old Spice have launched a new advertising campaign for their three new scents for men called Foxcrest, Hawkridge and Wolfthorn. According to the brand, the fragrances are targeting men to “bring in guys who think right now that everything...

Paco Rabanne are launching a new men's fragrance called Invictus following up on the blockbuster success of 1 Million. The new scent looks not at the means of winning thanks to a great perfume, but at the transformation that...

The eleventh Hermessence by Hermès is called Epice Marine. It is inspired by the spice palette used by French chef Olivier Roellinger who hails from Brittany, mixed for further intrigue with the scent of sea-shore fog and Bruichladdich whiskey....

Azzaro are preparing to launch a new men's perfume from July 19, 2013 called Chrome United. The advertising pictures a group of four men having the time of their lives on a white sand beach having just hopped out...

Designer Anna Sui released a new women's perfume entitled in French La Vie de Bohême to pay homage to boho-chic style and leanings, "Born of a heart that embraces life to the fullest, the woman who seeks La Vie...

Clean issued a new perfume called First Blush which is about the atmosphere of a new day in its early hours, as it "captures the cool, sparkling freshness," of that moment. Known for their real-simple perfumes in terms of...

Lancôme released a new flanker to La Vie est Belle (2012) on its first anniversary called La Vie est Belle Eau Légère. The advertizing campaign continues to be fronted by actress Julia Roberts lending her smile to the juice bottled in...

Jo Malone introduced a new unisex perfume called Saffron Cologne Intense in their special collection dedicated to the Middle East, the Colognes Intenses which debuted in 2010. See for instance review of Rose Water and Vanilla and Iris and White Musk......

Diesel will launch a new version of Loverdose called Loverdose Tattoo from August 12, 2013. The ad campaign is fronted by model Anna Brewster and shot by Daniel Jackson. The composition, which is touted as a new aphrodisiac potion,...

Perfume house Lolita Lempicka will launch a new women's perfume from September 16, 2013 called Elle L'Aime (She Loves Him/Her/It). The composition is said to be about a woman in full command of her destiny which she sees fulfilled...