In October 2008, the house of Chanel will make a new addition to their upscale library of perfumes known as Les Exclusifs with a composition named Beige.The perfume pays homage to Coco Chanel's predilection and affinity for a color she...
This fall, Guerlain will launch a trio of perfumes titled Les Elixirs Charnels or Carnal Elixirs. The triptyque is meant to capture the different personality-facets of a woman dedicated to the game of love. The storied copy reads like three...
Juicy Couture is fast becoming a recognized perfume brand, with anticipated launches, after making their mark as a fashion and accessory one. Following the original Juicy Couture, inspired by Paris, and well-served by an eccentric, a-la-British advertising, Crittoure, a dog's...
As previously announced (see sumptuous ad), iconic super model Kate Moss is preparing to introduce her second namesake perfume following Kate, this time named Velvet Hour.Since we know that Guerlain l'Heure Bleue is one of two of her favorite perfumes,...
Space NK Apothecary is interested in spreading its DNA via five perfumes, including a relaunch of Laughter (1999). The four other compositions joining the stable are: Champaca, Jasamber, Tuberoli and Santalrosa. All were inspired by travel memories of Space NK...
Following The Beat (for Women), Burberry will launch the men's version in September, and like its feminine counterpart it wants to breathe a new young life into the brand while recreating a sense of "being young and effortless". To that...
Trussardi will launch a new perfume in September called Essenza del Tempo (The Essence of Time) which illustrates an original concept in fine perfumery. This time, rather than to focus on a more classic seduction or fashion theme, the...
Jil Sander Style, the original scent (2006), will see the addition of three flankers all at once offering three olfactory variations inspired and evoked by pastel colors. The new perfumes are called Blush Pink, Tender Green and Soft Yellow. They...
Jessica Simpson Fancy is the singer's first debut fragrance and second foray into the world of perfume following her dessert line of edible scents, which was based on a personal idea of hers. I do not remember exactly how I...
Magnifique (Magnificent) is the latest major feminine fragrance launch by Lancôme, and as its name indicates it wishes to come across as one of those pedestal-scents that are meant to act as the sublime allies of glamazons. The lovely Anne...
Who knew a perfume could serve as platform for political activism? Many people realize that a fragrance is like a bouquet of olfactory symbols, usually along the lines of aspirational representations. Most often a perfume aspires to irresistible seduction or...
Puredistance is a new perfume house presenting itself as an ideal aesthetic space of imaginings created by Dutchman Jan Ewoud Vos. A "perfume lounge" in Vienna has literally been consecrated to this unique debut scent, which looks like a temple...
Dior just launched a new cologne for men (in France) called Dior Homme Sport avowedly destined to rope in a younger consumer, aged 25 to 40, as well as a more international audience. The brand decided to achieve this goal...
Fleur de Liane (Vine Flower) is a new upcoming scent by L'Artisan Parfumeur to be released this fall in September-October 2008. It was inspired by sensations gathered by perfumer Bertrand Duchaufour in the midst of a tropical jungle located...
Elizabeth Arden will reactivate two of its most popular fragrance franchises, 5th Avenue and Red Door. After 5th Avenue and 5th Avenue After Five, the day continues to progress into the night with 5th Avenue Nights. Red Door is already...